Kyle Frederick promoted to Brand Manager role for Tucker ATV/UTV house brand.
Fort Worth, TX – Tucker Powersports has announced the promotion of Kyle Frederick to Brand Manager for ATV/UTV house brand DragonFire Racing. Frederick has been with Dragonfire for the last five and a half years, starting in the warehouse assembling and packaging product. Within a year he became supervisor of assembly, then transitioned to the sales team.
“I’m ecstatic to take on this role, as it has been a goal since I started my tenure at Dragonfire,” explained Frederick. “I see so much potential in the brand and look forward to being part of it as we grow and further expand our reach while serving our customers and dealers better than ever.”
Frederick has been an offroad enthusiast for nearly ten years, keeping his eye on the development of the UTV market since the launch of the RZR 800. His diverse background and familiarity with the brand make him the ideal choice as DragonFire Racing’s new brand manager.
“I’ve worked with Kyle for the last two years, and have seen him grow. I know he will carry the vision and direction of DragonFire Racing,” said Justin Lasater, Director of Off-road Brands for Tucker. “I’m excited to work with Kyle as he starts his new venture partnering with a great company like Tucker Powersports.”
About DragonFire Racing
Since 2005, DragonFire has been providing riders with premium side-by-side accessories made to set the trail on fire. Backed by a racing heritage that started at Baja and continues today, we are proud to call ourselves hardcore and passionate offroad enthusiasts. Our premium accessories are untamed and uncompromising because they are designed, manufactured, and sold by people who live the life. Riders can bring the heat with DragonFire products. www.dragonfireracing.com