We realize on the surface the statement, “we deliver the most powerful brands in powersports” may seem bold. It probably sounds like just another marketing claim. However, with a little explanation, some backstory, and a few examples, the statement becomes more than a mere claim. Many of the brands […]
Written by Jim Barker
According to Google, the average adult spends over 5 hours a day online with the primary time spent on social media. The next 3 primary purposes include search, reading or watching videos, and email and communicating. So, what does this tell us?
A new line of footwear is the most recent addition to the ever-growing Tucker Rocky/Biker’s Choice House of Brands. Bates Footwear, known for their line of motorcycle footwear that draws on the experience they have making tactical and military footwear, has entered into an exclusive partnership with Tucker Rocky/Biker’s Choice […]
Written by Jennifer Robison, National Retail Specialist
I am often asked what the best practices are in regards to in store merchandising. That always drives me a bit crazy because there is no magic pill of “do these 10 things and you will win, win, win.”
It takes a combo of things; […]
Written by Napoleon Tetreault
Valentine’s Day is still visible in the rear view mirror and the emotion most associated with it is love. This holiday asks us to take some time out of our busy schedules to celebrate our love with those most important to us. What about our business?