Sebastian Bretschneider, President and CEO

Sebastian has worked as an executive for private equity portfolio companies across many industries for most of his career, transforming businesses to their full potential and repositioning them in changing market environments. Sebastian has a strong focus on cash and profitability. He is a firm believer in setting the right business priorities for Tucker, deciding and communicating what not to do, and then focusing on a swift and thorough implementation that includes institutionalizing the change in the operations. Sebastian also emphasizes the empowerment of the entire company and frequent and open communication with Tucker’s dealers and suppliers.

Greg Blackwell, Chief Commercial Officer

Greg Blackwell brings over 30 years of powersports industry experience to his role as Chief Commercial Officer, having worked for KTM North America, Lemans Corporation, Metzeler Motorcycle Tire North America, and most recently with MTA Distributing. He has a strong industry background and proven track record in brand development, advertising and marketing, sales force development, dealer networking, and powersports distribution. His focus is on building relationships, delivering an outstanding experience to dealers, and growing market share through strategic partnerships to achieve sales and revenue goals and continue to improve the Tucker organization. He was recently recognized as one of the Top 100 Leaders in Powersports.

Danny Anderson, Chief Operating Officer

As both a strategic and tactical supply chain and operations executive, Danny Anderson built his career in global supply chain management by innovating and leading top caliber supply and logistics operations across diverse industries. With a Bachelor of Science in Business Administration and Management from Pepperdine University, Danny will oversee purchasing, warehousing & transportation operations, inventory planning and merchandising. Danny brings over 25 years of supply chain management experience at several fortune 500 companies.

Alejandro “Hondo” Huerta, Chief Financial Officer

Alejandro “Hondo” Huerta brings over 15 years of progressive Financial experience with him and brings to Tucker a focus on Accounting, Finance, Risk, and Treasury. He has a strong record of successfully leading organizations across multiple industries and platforms including Consumer Products, Hospitality and Gaming. He has led major global bottom and top-line initiatives including footprint rationalization and global business strategy implementation. His focus is on the development of a strong culture of accountability driven through a clear understanding of business decisions on financial results.

Jason Potter, Vice President Of Sales

Jason Potter serves as Vice President of Sales after three-and-a-half years as part of the Tucker sales team, first as the Central Area Sales Director, then as Western Area Director of Sales. With a Bachelor of Business Administration degree from the University of Texas at Arlington, and a background in the consumer electronics distribution, repair, and manufacturing, Potter has a proven record of success in the highly competitive mobile telecommunications market as well as the powersports industry. His goal is to deliver powersports dealers unique customer experiences and to ensure Tucker is value-add partners to its dealers and their business.

Taz Sobotka, Sr. Director, Marketing

Leads the outbound marketing team responsible for creative design, publications, online media and communication. Collaborates closely with the Director or Data to direct, develop, and produce all projects regarding distributor and brand’s communications.

Kristin Krotosky, Director Of Talent

Kristin comes to Tucker with 14 years of HR experience in a wide variety of industries. She will focus on expanding Tucker’s talent and organizational capability while working closely with the leadership team to develop new programs related to employee engagement, talent development, succession planning, and diversity. Kristin’s focus will be on honoring the culture we have while continuing to cultivate an environment where our people can grow and thrive. She has a successful track record of working with companies and leadership to create environments that foster positive employee development from the interview and on-boarding phase throughout their career.

Paul Keller, Controller

With degrees in Accounting and Computer Science from the University of North Dakota, and an MBA from the University of Minnesota, Paul is a CPA with over 30 years of experience including with Burlington Northern Santa Fe and American Airlines. Paul is responsible for accounting at Tucker, and his experience leading include CFO roles at four different companies. His industry experience includes Big 4 public accounting, transportation (trucking and railroad), call center/BPO, real estate and frac sand production/distribution.