Randy Valade appointed Brand Manager for ProTaper; Kobi Iseri to lead global marketing efforts for Answer Racing.
Fort Worth, TX – Tucker Powersports announces leadership changes within two of its most historical motocross brands, ProTaper and Answer Racing. Effective immediately, Randy Valade will serve as Brand Manager for ProTaper, moving from his previous role at Answer Racing. Industry veteran Kobi Iseri will transition to Answer Racing as its new Senior Global Marketing Manager and will lead the brand’s marketing and communication efforts.
Randy Valade brings fourteen years of motorcycle industry experience to ProTaper, having worked with industry-leading companies like MSR and Answer Racing. With twenty prior years spent racing motocross, and as a lifelong motorcycle enthusiast, Valade has developed a strong passion for all things two wheels. Randy will continue ProTaper’s commitment to unsurpassed quality and its resolve to push the envelope with new, innovative ideas.
“I am extremely excited to take on this role as ProTaper Brand Manager. I have always been a fan of the brand, as it continually strives to be the leading innovator in motorcycle controls and supplies the best riders in the world with top-notch products. The current ProTaper staff that is in place has great drive and determination, so I can’t wait to see what this team is capable of,” says Valade.
Over the last 18 months, Kobi Iseri has led brand marketing efforts to re-launch Tucker’s street motorcycle apparel brand Speed and Strength. “The opportunity to lead one of the most historical motocross apparel brands is a great honor. I’m really proud of what our team has accomplished with Speed and Strength, and I’m excited to get back to the dirt side with Answer Racing which is where my heart is. I know we already have a great team of people in place and look forward to seeing the future of Answer Racing,” stated Iseri.
Answer Racing’s Kayla Mead has also been elevated to the role of Athlete Manager that will support all amateur and professional motocross racing activities. Together along with Answer Racing’s Product Line Manager Brent Harden, the team will continue to focus on delivering new and exciting creative energy while also driving the global creative, marketing strategies, and product innovation across the brand.
Founded in 1991, ProTaper revolutionized the motorcycle industry with the introduction of the 1-1/8″ taperwall handlebar. Now offering a full line of quality products that includes everything from handlebars and grips to clutch perches and footpegs, it is continually evolving and pushing innovation to the next level. Year after year, ProTaper continues to dominate the off-road motorcycle industry. Its products are trusted not only by factory race teams like Geico Honda, Rockstar Energy Husqvarna Factory Racing, and JGR Yoshimura Suzuki Factory Racing but also by weekend warriors looking for the highest performing, longest lasting products on the market. ProTaper stands for unsurpassed quality and a perpetual commitment to excellence. www.protaper.com
About Answer Racing
Answer Racing started in 1976 with the goal to provide hardcore motocross enthusiasts with products they can trust. Decades of champions were forged in the hearts and minds of Answer Racing’s creative engine. Fast forward to today and Answer Racing has not lost sight of the original vision. We put our 40 years of experience behind bars into every product we make. Whether you are a diehard racer or a weekend warrior, we’ve got you covered. www.answerracing.com